Where Does Creativity Come From?
How to access the hidden vault
Creativity.
It’s the old question: Where does it come from?
One thing I can tell you, it is not something that leaps out of a book or a webpage.
It doesn’t arrive in a flash while mindlessly scrolling or staring at your screen.
No, creativity comes from within—a hidden vault deep inside us. It’s the result of years of reading, studying, traveling, and immersing ourselves in different cultures and experiences.
Creativity begins with curiosity and an open mind.
It requires a certain humility to embrace novel ideas—to challenge the status quo and see it not as the final word, but as a starting point. Our brain is a magical instrument, the most sophisticated data storage system humanity has ever known. It quietly stores everything we absorb—facts, emotions, observations—and releases it at just the right moment. But here’s the trick: you must give it time.
Today we’re bombarded with constant stimulation. To tap into that hidden vault of creativity, we must unplug.
Silence is the magical key.
When I’m deep in a creative process—let’s say working on a complex branding project—my approach is to feed all the relevant information into my brain: objectives, challenges, possible solutions. Then, I let it marinate. That’s when I take a walk, go to the gym, or simply step away. Often, it’s during these moments of quiet that the breakthrough comes.
This is something many people don’t understand. You can’t force creativity by staring at a screen, hoping something will magically appear. It never does. Creativity thrives in the spaces between—those moments of stillness when the mind is free to wander into the depths of the vault and bring back something extraordinary.
So, where does creativity come from? It comes from within, nurtured by curiosity, openness, and the courage to let it unfold on its own terms.