The Old Design Industry Is Dying—And That’s a Good Thing
Make Room for the New AI-backed Creative Renaissance
Let’s call it what it is: the old design industry is on life support.
A bloated ecosystem built on outdated hierarchies, trend reports, and a thousand rounds of client revisions is finally starting to crumble. Good riddance. It had a good run. But we’re not here to mourn. We’re here to build something new.
Because out of that collapse, a new kind of creative is rising—faster, sharper, and unconcerned with dusty design dogmas. Armed with AI, this new breed of designer doesn’t just make logos. They generate worlds.
No more waiting for approvals to “think outside the box.” There is no box. There’s a neural network, a prompt, and a wild spark of curiosity.
The AI-backed creative doesn’t care about Pantone's Color of the Year. They’re too busy inventing their own.
They’re not scrolling Behance for inspiration. They’re feeding the algorithm their nightmares and turning them into campaigns that punch through the noise like a meteor.
And the best part? They’re not playing by 20th-century rules.
This is a design rebellion.
A punk era.
A renaissance driven by pixels and prompts, where intuition partners with machine intelligence to create visual languages that feel like the future. Not sterile. Not stock. But strange, emotional, kinetic—alive.
To the agencies still clinging to their brand manuals like sacred texts: beware. The new generation isn’t asking for permission. They’re shipping concepts in hours, not weeks. They’re redefining beauty, branding, and storytelling—all with the flick of a stylus and the pulse of a GPU.
The design industry isn’t dying. It’s mutating.
And those brave enough to evolve? They’re not just creatives.
They’re superpowered.
Case Study: An AI based project we worked on this year. A collection of textile patterns and virtual presentations for Seaplane, a California fashion company.
Value created: For the first time the client was able to test pre-production designs with minimum efforts. All the models, clothes and backgrounds were created virtually.
