Out Now: Beyond Reality. By Marc Posch
Visual Design in the Age of AI
The past few years have been nothing short of revolutionary, marking a significant turning point in human history—on par with the discovery of fire or electricity. The driving force behind this seismic shift?
Artificial Intelligence, once shrouded in mystery, has now taken center stage, reshaping how we work, design, and interact.
As a brand designer at Marc Posch + Partner, I’m fascinated by this transformative technology and have started exploring its immense potential in marketing and brand design.
We’re witnessing the dawn of a new era in design—one where the fusion of human intuition and machine intelligence is pushing us to unprecedented heights.
Amid this rapid transformation, some are grappling with the uncertainty surrounding AI’s impact. There’s a lingering fear of the unknown, and questions arise about whether this technological wave will be a boon or a bust for industries across the globe. In the realm of design —where creativity and the human touch have long been cherished—the verdict is still out on whether AI will elevate our craft or lead us astray.
Having immersed myself in AI experimentation since its emergence, I can confidently say that the glass is half full (Champagne, not Kool-Aid). As a brand designer, I see AI not as a threat, but as a powerful tool to amplify our creativity and impact.
"Beyond Reality" showcases compelling examples of human-machine collaboration and how it can bring a bold new dimension to marketing. Get your copy today!